ISO 16355-7-2023 PDF

Full title and description

Applications of statistical and related methods to new technology and product development process — Part 7: Guidelines for developing digitalized products and services — General principles and perspectives of the QFD method. This part of ISO 16355 gives guidance for adapting Quality Function Deployment (QFD) for development of fully or partially digitalized products and services, taking into account characteristics such as measurability, immateriality and scale effects.

Abstract

This document provides guidance on applying the QFD process described in the ISO 16355 series specifically to digitalized products and services. It covers purpose, typical users, tools and adaptations needed when product outputs are software, services or hybrid hardware–software systems. The guidance aims to help cross‑functional teams (marketing, R&D, IT, engineering, quality, service, etc.) translate customer and stakeholder needs into product and service specifications for digital contexts.

General information

• Status: Published
• Publication date: 9 January 2023 (ISO publication; some national adoptions date late January 2023)
• Publisher: International Organization for Standardization (ISO)
• ICS / categories: 03.120.30 — Application of statistical methods
• Edition / version: Edition 1, 2023-01
• Number of pages: 25 (ISO edition); some national/BS listings report a 34‑page national formatted version.

Scope

Provides guidelines for adapting the QFD process and related tools in the ISO 16355 series to the development of digitalized products and services. It addresses how to capture and analyse voice of customer/stakeholder for digital offerings, how digital characteristics (e.g., intangibility, update cycles, scaling, measurability) affect requirement translation, and which organizational functions should be involved across development, deployment and lifecycle phases.

Key topics and requirements

• Principles for applying QFD to digitalized products and services.
• Adaptation of VOC/VOS capture and prioritization for software and services.
• Consideration of measurability, immateriality, economies of scale and rapid iteration in digital contexts.
• Cross‑functional roles and responsibilities (business planning, marketing, R&D, IT, quality, service, regulatory, testing, etc.).
• Guidance on tools and data types useful in digital product QFD (usage metrics, telemetry, A/B testing, surveys, stakeholder interviews).

Typical use and users

Intended for organizations and teams involved in developing digital or hybrid products and services: product managers, systems and software engineers, UX researchers, data analysts, marketing/product marketing, quality engineers, service designers, and program managers. Used to structure requirement capture, prioritize features, and align cross‑functional teams around customer‑driven specifications in digital product development.

Related standards

Part of the ISO 16355 series (parts on QFD principles, VOC/VOS acquisition, analysis, solution strategy and QFD-related optimization). Relevant companion parts include ISO 16355‑1 (QFD principles), ISO 16355‑2/3/4/5/6 which address VOC/VOS methods, analysis and solution strategy; other standards in ICS 03.120.30 (statistical application standards) may also be relevant when applying quantitative approaches in product development.

Keywords

ISO 16355, QFD, quality function deployment, digital products, digital services, voice of customer, VOC, voice of stakeholder, product development, statistical methods, requirements translation.

FAQ

Q: What is this standard?

A: ISO 16355‑7:2023 is a guidance standard within the ISO 16355 series that explains how to apply Quality Function Deployment (QFD) specifically for digitalized products and services.

Q: What does it cover?

A: It covers principles, perspectives and practical guidance for adapting QFD activities (including VOC/VOS capture and prioritization) to the specific characteristics of digital and hybrid products — for example measurability, immateriality, fast update cycles and scale effects.

Q: Who typically uses it?

A: Cross‑functional development teams: product managers, R&D and engineering (including software), IT, marketing, UX/research, quality and service teams, and stakeholders responsible for product lifecycle and commercialization.

Q: Is it current or superseded?

A: As of its publication in January 2023 it is published and current. Check with ISO or your national standards body for any subsequent amendments or revisions (this part was published as Edition 1, 2023-01).

Q: Is it part of a series?

A: Yes — it is part of the ISO 16355 series on applications of statistical and related methods to new technology and product development; other parts cover VOC/VOS acquisition, analysis, solution strategy and QFD-related optimization.

Q: What are the key keywords?

A: QFD, digital products, digital services, VOC, VOS, requirements translation, statistical methods, product development, ISO 16355.