Overview
ISO/TR 25734:2026 is a Technical Report published by the International Organization for Standardization (ISO) focusing on best practices in staff training for tourism information services (TIS). Through detailed case studies, this document supports TIS management organizations in implementing and enhancing staff training programs, drawing on real-world examples from China, Spain, and Italy. It serves as a practical guide for aligning staff competencies with the requirements and recommendations set out in ISO 14785:2024-the core standard for quality and service in tourist information offices.
Key Topics
ISO/TR 25734:2026 covers a range of critical areas relevant to managing and improving TIS staff training, including:
- Training Needs Analysis (TNA): Methods and models for identifying staff development requirements, including organizational, task-based, and individual analyses.
- Target Audience Identification: Approaches to defining and segmenting TIS staff audiences for tailored training.
- Curriculum Design: Strategies for developing effective, contextually relevant training content and programs.
- Implementation and Monitoring: Practical solutions for rolling out training and monitoring staff progress and impact.
- Assessment and Improvement: Mechanisms for evaluating training outcomes and initiating improvements.
- Resource Assurance: Ensuring adequate support-facilities, technology, trainers, and materials-for sustainable training delivery.
- Continuous Improvement: Case-driven methods for updating and evolving TIS staff training in response to tourism trends and operational feedback.
Applications
Tourism information services management organizations can utilize ISO/TR 25734:2026 as a reference or source of inspiration to:
- Evaluate Current Training Programs: Benchmark existing staff development efforts against internationally recognized practices.
- Develop and Enhance Training Plans: Apply case study insights to target competency gaps and align with evolving traveler expectations.
- Support ISO 14785:2024 Implementation: Leverage real-world examples to fulfill the staff training provisions of the main tourist information services standard.
- Promote Service Quality and Consistency: Standardize knowledge and service delivery among TIS employees across various operational contexts.
- Facilitate Digital Transformation: Learn from digital integration in staff training and service delivery, as shown in case studies like Hangzhou, China.
- Foster Organizational Growth: Utilize process improvement and feedback loops highlighted in the report to continually uplift team capability and visitor satisfaction.
Related Standards
- ISO 14785:2024 – Tourism and related services - Tourist information services - Requirements and recommendations: The principal normative reference for TIS operations, setting out the requirements and best practices for high-quality service.
- ISO/TC 228 – Tourism and related services: The technical committee responsible for developing standards in this sector.
Practical Value
By offering a structured methodology and detailed case studies, ISO/TR 25734:2026 empowers TIS organizations to:
- Address common challenges such as staff diversity, technological change, and varying skill levels.
- Adopt innovative, context-specific solutions for staff competency development.
- Align staff training more closely with strategic tourism objectives and visitor expectations.
This document is especially valuable for TIS managers, human resource professionals in tourism, quality assurance teams, and local authorities seeking to advance their tourist information services through effective staff training programs.
Enhance your tourism information service quality and staff readiness by integrating insights from ISO/TR 25734:2026 into your training and operational procedures. For complete details and authoritative guidance, reference both this technical report and the core ISO 14785:2024 standard.