Overview
ISO/TS 3736-2:2022 - "Digital fitting - Service process - Part 2: Customized clothing online and offline" provides service-process guidance for distributing customized clothing using a virtual human body, virtual garment and digital fitting. It addresses the end-to-end workflow for platforms, retailers and 3D shopping developers that enable customers to design, size and confirm made-to-measure garments via online and offline channels. The technical specification clarifies roles, terminology and process stages without prescribing software algorithms, commercialization models or specific implementation details.
Key topics and requirements
- Service process flow: Defines stages such as platform preparation, customer visit to distribution channel, creation/retrieval of a virtual human body, virtual garment creation, digital fitting evaluation, item modification, purchase decision and delivery of electronic data packs.
- Customization types:
- Design-customized clothing - customer-selectable design elements (style, colour, material, details) that do not change garment sizing.
- Size-customized clothing - pattern modification or generation based on individual body size and shape (can include design customization).
- Core concepts and definitions: Virtual human body (virtual clone/twin), virtual garment, virtual garment simulation, digital fitting, platform service provider, customers and experts.
- Distribution channels: Guidance for both online (web, mobile, virtual shopping) and offline (retail outlets with devices) platforms able to perform real-time selection/input and fitting simulation.
- Equipment considerations: Recognition of measurement equipment (3D body scanners, smart tape measures) and display devices (smart mirrors, tablets, phones, PCs) required for capturing body data and visualizing fittings.
- Data management: Requirements for platforms to store/manage virtual human bodies, virtual garments, pattern and supplier databases to support ordering and production.
- Limitations: Does not specify software functions, algorithms or commercial practices for simulation and is non-prescriptive on technical implementation.
Applications and who uses it
- Online/offline retailers implementing personalized shopping experiences to reduce returns and improve conversion.
- 3D shopping platform developers building virtual garment simulation, avatar systems and order workflows.
- Made-to-measure (MTM) and bespoke manufacturers integrating digital fitting into production workflows.
- UX/product managers and merchandisers who configure platform service processes and customer journeys.
- Retail technology integrators deploying 3D body-scanning and display hardware in stores.
Related standards
- ISO 18163 (virtual garment concepts and simulation) and ISO 18825-1 (virtual human body classifications) are referenced for terminology and related methods.
Keywords: ISO/TS 3736-2:2022, digital fitting, virtual human body, virtual garment, virtual garment simulation, customized clothing, size-customized, design-customized, 3D shopping platform.