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What is PAS 235 - Provitamin A carotenoids (PVAC) about?
A conventional plant breeding process has been developed that results in increased vitamin A content in maize grain, cassava and sweet potato roots. To accelerate its adoption by crop breeders and the food industry, PAS 235:2022 is a new specification that sets the target vitamin level required for the designation “nutrient enriched”.
Who is PAS 235 - Provitamin A carotenoids (PVAC) for?
Buyers/procurement in the private sector or public sector food procurement
Food manufacturers of any size and region to ensure a guaranteed supply chain of nutritionally superior grain
Public health nutritionists, government health departments and food standards agencies to facilitate monitoring and control
Seed testing laboratories
Food retailers to provide assurance of supply
PAS 235 is primarily aimed at developing countries, i.e. Africa, South and Southeast Asia
What does PAS 235 - Provitamin A carotenoids (PVAC) cover?